Recent Experience

Katkocin Creative LLC, Sept 2020 - Present

Writer & Editor

I am a subject matter expert in writing compelling copy for various client projects. I expertly advise clients on brand identity and storytelling, setting them apart from others in their field. I offer editorial notes to clients' original copy that enhance the language, meaning, and tone to the desired effect. I will research clients' specific industry nuances and buzzwords, utilizing this knowledge further to support their editing, writing, and marketing efforts.

CSI DMC, Nov 2013 - Sept 2020

Director of Marketing & Creatives Services, Jun 2016 - Sept 2020

Stepping into the directorship role, I revolutionized the Creative Services/Marketing department, bringing in cross-functional talent and cultivating a culture of innovation and development. My leadership style is engaging, supportive, and strategic. With me at the helm, the CS team provided the sales department with creative solutions that successfully pinpointed a client’s goals and budget. My talent in editing, writing, coaching, and encouragement benefited the staff.

Senior Creative Services Manager, Jan 2016 - May 2016

I acted as a subject-matter expert in event design and strategy to colleagues, often called upon for high-level projects that needed special attention and creativity, particularly if the project called for creative writing and brainstorming concepts. I was instrumental in numerous marketing objectives such as editorial opportunities, sales presentations, marketing videos, and collateral materials.

Creative Services Manager, Nov 2013 - Dec 2015

I was favored as the primary Creative Services team member for the company's copywriting and editing needs, no matter the project, client, or platform. I crafted eloquent, descriptive, and intriguing content for industry award submissions, resulting in several finalists and winning entries for the company. I also played an integral role in CSI's most significant event at $4 million.

Global Event Partners (GEP), May 2012 - Oct 2013

Creative Services Manager

During this time, I gained valuable, well-rounded knowledge in various aspects of marketing & sales, including client relations, marketing strategy, branding, and content writing.

Prior Work Experiences

From December 2003 - May 2012, I held several professional positions, gaining valuable well-rounded knowledge in various aspects of the events industry, including client relations, marketing, brand, and content writing. Most of the roles entailed B2B sales and sales enablement, presenting to stake holders, and designing solutions that benefited both the client and the company.

Main Event Caterers, Event Designer, Jan 2011 - May 2012

Firelight Productions LLC, Event Director, Jun 2010 - Jan 2011

SIDEM LLC, Event Coordinator, Apr 2008 - Jun 2010

Pace Global, Marketing Event Coordinator, Aug 2007 - Apr 2008

IMN Conferences, Sponsorship Sales Manager, Jan 2006 - Aug 2007

Studentcity.com, Campus Rep & Manager, Dec 2003 - May 2005

Education

University of Pennsylvania, Certificate in Professional Writing, 2020 - 2023

The Certificate in Professional Writing is a scenario-based deep dive into the kinds of writing essential to business with the objective to make the student a power-writer—a master of grammar, concision, and clarity. This program goes beyond the basics of structure and style. Coursework emphasizes professional expertise and extensive feedback and cutting-edge findings in the field of writing. This certificate program teaches ways to incorporate personal and/or corporate brand stories into every piece of communication and discovering the best ways to identify and appeal to target audiences.

George Washington University, Certificate in Event Management, 2008 - 2010

The Event Management Certificate at George Washington University is a top program of its kind. With 100 hours of practicum, collaborative coursework, and a capstone case study on a real event conducted as the primary coordinator, the certificate instilled real-life scenario problem-solving, research, and post-event reflection value.

James Madison University, Bachelor of Arts, 2001 - 2005

I combined my love of storytelling and understanding people and society for a double major in History and Social Sciences, capped with a minor in Family Studies. To me, history is the greatest story ever told, and everyone should have an unbiased opportunity to hear and learn from it. My studies of family relationships and societal elements helped me understand marketing to different genres, communities, and industries.